Rookie hogging targets

Falcons rookie WR Drake London has garnered 35% of Falcons targets over the past 3 games, including rookie QB Desmond Ridder's 2 starts. That ranks him 3rd among all WRs over that span, trailing only Tyreek Hill and Michael Pittman Jr. London faces an Arizona defense this week that looks like a negative matchup for WRs by adjusted fantasy points allowed. But Arizona ranks just 19th in Football Outsiders' pass-defense DVOA, has 2 starting corners on the injury report and just lost S Budda Baker to a shoulder fracture. The Cardinals look like a neutral matchup for London at worst. You'll find some caution to our optimism for London in our Week 17 WR rankings, but the rookie lands inside the top 30.